Director of Consumer Insights
Company Background:
Gilt Groupe provides invitation-only access to high-end fashion and luxury brands at highly discounted prices. The company currently works with a roster of nearly 400 up-and-coming and established brands in the women's, men's, children's, beauty, and home fashion categories.
Gilt Groupe was founded by an experienced team with proven track records at successful luxury fashion companies. Gilt Groupe is a fully funded company and is currently based in the vibrant Chelsea neighborhood in New York City.
Gilt Groupe is seeking a Director of Consumer Insights whose charge is to develop research instruments and programs that produce sound consumer insights to drive business strategy. This person will lead a team that will be the central sources of knowledge of our customers and consumer targets.
Key Responsibilities:
- Manage all relationships with outside research vendors
- Manage all primary and syndicated research programs
- Develop multiple diagnostic tools to uncover key consumer insights including but not limited to; qualitative, quantitative, usability, ethnography, shop-along, panel development, etc.
- Drive an annual research plan and budget
- Support all new business launches by uncovering key insights for new target markets
- Be the voice of the consumer in business strategy development
- Produce clear, precise recommendations for business strategy based on insights
- Develop strong relationships with key internal partners
Requirements:
- Bachelor’s degree in relevant discipline such as Marketing, Marketing research, Psychology, Anthropology, or Sociology
- Minimum 5-7 years experience in direct consumer research
- Experience with both qualitative and quantitative research techniques
- Solid experience with syndicated data and analysis, using data to make actionable business decisions and recommendations
- Retail/fashion experience a plus
- Experience in an ecommerce environment
If interested, please send your resume to [email protected]
