Manager, Marketing Analytics
Company Background:
Gilt Groupe provides invitation-only access to high-end fashion and luxury brands at highly discounted prices. The company currently works with a roster of nearly 400 up-and-coming and established brands in the women's, men's, children's, beauty, and home fashion categories.
Gilt Groupe was founded by an experienced team with proven track records at successful luxury fashion companies. Gilt Groupe is a fully funded company and is currently based in the vibrant Chelsea neighborhood in New York City.
Job Summary:
The Manager of Marketing Analytics provides member and customer analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy and tactics. You will participate in the development of knowledge and actionable insights for CRM strategy, analytics, segmentation and campaign management through statistical analysis, data mining and reporting. The successful candidate will have strong consultative skills in addition to quantitative ability.
Responsibilities:
• Analyze data and provide recommendations on course of action
• Manage the collection and synthesis of data from multiple sources including Omniture, ESP, and internal data warehouse
• Optimize implementation of Omniture web analytics toolset and utilize to analyze traffic and behavioral segments on our sites.
• Perform extensive data analysis, evaluation of business initiatives and interpretation of results with detailed findings and implications presented to key stakeholders at all levels.
• Conduct analysis to develop and measure CRM initiatives and programs on short and long-term sales, ROI and customer LTV.
• Develop statistical models to support our marketing efforts, such as customer segmentation, acquisition and retention
• Develop statistical testing programs to measure and improve on-going performance of marketing campaigns
• Provide ad hoc decision support via analysis and reporting.
Requirements:
• 5+ years of industry experience
• Strong SQL skills required (Postgres a plus)
• Working knowledge of all facets of Database Marketing including ROI, LTV, RFM and direct marketing campaign management technology and processes.
• Strong understanding of current CRM analysis techniques including experimental test design, response analysis, predictive and lift models, segmentations, regressions, univariate and multivariate analysis, CHAID, data mining, etc.
• Proficiency with exploratory data analysis, regression, bootstrapping, decision trees, cluster analysis, survival analysis
• Deployment and usage of online analytics tools, Omniture a plus
• Demonstrated understanding and experience with relational data sets, data warehouses, data mining and data analysis techniques.
• A Bachelors Degree in a quantitative discipline (i.e., Statistics, Mathematics, Econometrics).
• Proven ability to perform in-depth analysis, compile and interpret results
If interested, please send your resume to [email protected]
