Email Marketing Coordinator
Company Background:
Gilt Groupe provides invitation-only access to high-end fashion and luxury brands at highly discounted prices. The company currently works with a roster of nearly 400 up-and-coming and established brands in the women's, men's, children's, beauty, and home fashion categories.
Gilt Groupe was founded by an experienced team with proven track records at successful luxury fashion companies. Gilt Groupe is a fully funded company and is currently based in the vibrant Chelsea neighborhood in New York City.
Job Description
The Email Marketing Coordinator, reporting to the Email Marketing Manager, will be responsible for the execution of Gilt Groupe’s email marketing communications from concept to post deployment analysis.
Core Job Responsibilities:
• Maintain email marketing production to ensure accurate and timely delivery
• Write creative briefs for Gilt Groupe marketing emails
• Assess all email creative to ensure messages are compliant with our email content policies
• Partner with other teams to execute all of our email campaigns
o Ensure the correct data and content exchange
o Build, QA, and approve all email campaigns to ensure that the creative, copy and links are correct
o Verify (sometimes manually append) appropriate tracking analytics tags
o Verify proper reporting
• Compile, track, and analyze metrics of daily email campaigns
• Operate closely with promotions lead to execute correct email and homepage offers
• Present weekly findings to Email Marketing Manager and merchandising partners
• Maintain awareness of email marketing trends/technologies/CAN-SPAM laws
• Assist in new marketing projects/initiatives as necessary
• Work with other departments to support marketing efforts
o Provide information regarding email marketing initiatives
o Fill ad hoc requests on an ongoing basis
Job Qualifications/Requirements:
• Bachelor’s of Business Administration degree preferred
• Minimum of 2-3 years coordinator and direct marketing experience preferred
• Proficiency in Excel (including creating Pivot Tables/formulas), Word and PowerPoint
• Experience with Access, a plus
• Strong verbal and writing skills
• Excellent time and project management with exceptional attention to detail
• Desire and demonstrated ability to handle multiple projects simultaneously and meet tight deadlines
• Knowledge/background of e-commerce, email marketing and best practices
o Strong working knowledge of HTML, required
o Good understanding of CAN-SPAM laws, a plus
• Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced, challenging online environment
If interested, please send your resume to [email protected]
